Europe JTI revamps Winston
Hot on the heels of announcing solid first nine-month financial results, JTI is planning to launch upgraded packaging for Winston, Camel, Mild Seven and Glamour premium cigarette lines in an attempt to capture a greater share of the duty-free market, and of Benson & Hedges for duty paid markets.
The new Winston design incorporates rounded corners and is intended to "convey freedom" while reinforcing the "premium quality, modernity and sophistication" of the product, according to JTI.
"The pack signals a new era of expansion for Winston," said Ming Lee Foo, JTI Worldwide Duty Free vice president Consumer & Trade Marketing. "The famous blend remains the same, yet the pack strengthens the Winston proposition in the travel retail environment by exceeding smokers' expectations. Winston is a leader, and the new packaging will make it the leading cigarette for adult smokers. Winston Super Slims was launched in travel retail early this year and is a huge success - proof of the brand's potential."
France, Greece, Italy and Spain will be the first countries to see the new brand packaging, which is slated for worldwide distribution.
JTI is also preparing to launch Glamour Pinks and Menthol variants of its Super Slims line in early 2009.
"Glamour is the fastest growing 99mm Super Slims cigarette," said Ming Lee Foo, "and it aims to become the category leader for female adult smokers. It is a high performing brand that will further push performance in duty free. Female adult smokers want to enjoy smooth-tasting and feminine cigarettes at a competitive price - and Glamour fulfils their requirements."