Essentra's innovative filter
Singapore
Essentra Filter Products has launched Super Slim Corinthian, the filter that brings the innovative design of Essentra’s Corinthian filter to the consumers of super slim cigarettes. The new Super Slim Corinthian provides unique flute definition to give an exceptional smoking experience and, as a multi-segment filter, can be combined with carbon, flavor, colored acetate tow or a distinctive recess, to offer cigarette manufacturers numerous possibilities for visualization and brand differentiation.
Commenting on the new addition to Essentra’s super slim range, innovations director, Patrick Meredith, said: “With the super slim segment being the fastest growing in the market, Essentra is continuously developing new, high quality products to address the needs of these consumers. A good example of this is the Super Slim Corinthian filter, which offers market leading channel definition as well as flavour and visual differentiation, without compromising the existing benefits of super slim filters.”
The Super Slim Corinthian filter is a multi-segment cellulose acetate filter. The mouth end of the filter uses acetate shaping technology to create a specified number of distinctive channels that run longitudinally along the outer surface of the filter. During consumption these channels create a mix of smoke and air to offer a special, satisfying smoking experience. Unique to Essentra, the flutes are robust and strong enough to resist crushing during manufacture or smoking, and have a clean end appearance. Their construction provides a number of possibilities for visualization and brand differentiation. The outer plugwrap surrounding the Super Slim Corinthian filter is stiffer than the industry standard in order to create the flute appearance and ensure a high quality finish. The plugwrap used can be standard or porous depending on the ventilation requirements.
As a multi-segment filter, Super Slim Corinthian is flexible by design and allows additional features to be incorporated in the filter. Activated carbon can be included to deliver additional filter performance, and the filter can also be combined with flavored or colored acetate segments to enhance the sensory experience. It is also possible to include a recess for stronger visual differentiation.
The Super Slim Corinthian has been designed to allow manufacturers to offer super slim consumers the same high quality as enjoyed by consumers of traditional cigarettes. The filter addresses the demand for more innovation from super slim users, and provides manufacturers with new resources to engage with existing and new consumers alike.