As a global enterprise that simultaneously maintains deep community roots, Djarum Foundation is keenly aware of the need to protect and preserve its surroundings, for the continuity of life and benefit of future generations. Djarum’s obligations to this planet run parallel to its long term objectives of creating real value for all stakeholders involved.
Starting with Kudus, Djarum’s hometown, through its environmental initiatives program, the company practiced good environmental stewardship since 1979. Its initial efforts blossomed into a massive tree planting initiative in Central Java with the purpose of re-greening, preserving local ecosystems, preventing erosion, creating shade, and helping water catchments. The equatorial tropics absorb more CO2 than any other climate zone due to its massive vegetation cover and to fight global warming, Djarum has planted 1 million trees throughout Indonesia over the last 30 years. These trees comprise thousands of plant species, including fruit trees that generate income for local communities while also slowing erosion and flooding problems.
Not stopping there, in 2010 the Djarum Trees for Life (DTFL) program began planting rain trees (Trembesi) along the 1,350 kilometers-long Central Java Pantura North coastal highway, with the goal of reaching enough trees by 2014 to absorb up to 685 million kilograms of CO2 each year. These rain-absorbing trees will also provide cooling shade, improve air quality by giving off oxygen, and improve water catchment in the area.
In addition, Djarum actively preserves endangered Indonesian plant species by cultivating them in a controlled environment. Intensive research, cultivation, and care are invested to save these endangered plants for the benefit of the planet.