Saigon Tobacco Company Celebrates 80 years
Staff report
In 1929, a group of Chinese in China Town set up Trung Hue Company, which specialized in semi-industrial cigarette production. The factory was built on a vacant lot located between Saigon and China Town. Its workers were mostly Chinese and its products were popular with low-end consumers.
Despite the owners’ acumen, Trung Hue Company nonetheless failed and went bankrupt due to a shortage of capital, technology and organizational skill. As a consequence, the factory was sold to French investors.
On July 8, 1929, the now French-owned factory started operation under name of M.I.C. by 1932, thanks to its cooperative arrangement with a multi-national company, M.I.C became highly developed thanks to professional investment in finance, technology and marketing.












