Japan
Japan Tobacco Inc. (JT) (TSE: 2914) has announced the launch of a total of 15 new products under the world’s No.2 cigarette brand Winston1 in mid-October in Japan. The 15 brands include 5 Winston Cabin products and 6 Winston XS Caster products that were renamed in August, as well as 2 Winston XS products and 2 Winston XS Inazma Menthol products. All products will feature the new Long Taste technology which allows to enjoy tobacco taste longer time. Each product’s package has also been redesigned to express the unique characteristics of each product’s taste.
Long Taste, is the brand new function that allows tobacco taste to be enjoyed longer smoking moment through the use of a special cigarette paper exclusive to Winston. The Long Taste logo will be displayed on the front of each product’s package. A clock motif that expresses the passage of time, and a modern, stylish font, will be used to express a new style of smoking where the taste can be enjoyed longer than ever before.
Each product’s package design to express the product’s unique characteristics, while taste and flavor will remain unchanged.