UK
Imperial Tobacco has launched its Gold Leaf Ice Pack menthol roll-your-own cigarettes to its portfolio.
The product has been available to independent convenience stores since July 1, retailing at £11.00. This follows the successful launch of Imperial’s Gold Leaf 30g Handy Pack and includes menthol tips. The new packs contain a 30g pouch of Gold Leaf rolling tobacco, 2 x 40 Rizla Regular Green cigarette papers, and 72 Rizla ultra slim menthol filter tips.
According to brand manager Jamie-Burns Smith, “Since its launch in 2007, Gold Leaf has become Imperial’s largest roll-your-own brand and the UK’s bestselling economy roll-your-own, with a current overall sector share of 18%. The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers.”