Oettinger Davidoff AG recently acquired a majority interest in Bluebell Cigars (Asia) Ltd., its Asia distributor, going into effect as of January 1.
As part of the acquisition, Bluebell Cigars (Asia) Ltd. will be renamed Davidoff of Geneva (Asia) Ltd. It will continue to be led by Laurent de Rougemont as managing director. In his new role as senior vice president Asia, he will now report directly to Oettinger Davidoff c.e.o. Hans-Kristian Hoejsgaard, and will also be a member of Oettinger Davidoff’s global management group.
Additionally, Gerhard Anderlohr, Oettinger Davidoff’s current head of Asia, will enter a new role as vice president business development, with what the company says will be a particular focus on China and the Chinese consumer.
Bluebell Cigars (Asia) Ltd. has been in business since 1954 as a distributor of luxury and lifestyle brands in Asia. It currently represents over 50 luxury and lifestyle brands in 10 countries, with a product portfolio that includes fragrance and beauty, fashion apparel and accessories, jewelry and watches, homeware, digital concepts, gourmet food, and cigars. Additionally, it operates 500 retail stores and employs over 2,500 dedicated staff.