Philip Morris Korea (PMK) held a four-week promotion event to introduce two limited-edition IQOS device covers to celebrate the third anniversary of the launch of the brand in the country.
Available at official IQOS offline stores and the online store during the event period, Sun Rose covers represented the colors of roses, while Twilight covers drew inspiration from the color of the sky in spring. PMK also offered coupons worth KRW31,000 (US$25) for the IQOS 3 DUO, which is retailed at KRW79,000, and an additional KRW20,000 to be used via the iQOS online store.
According to PMK, more than 1.1 million smokers in South Korea have switched to IQOS since the launch of the product in 2017.