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Korea Tobacco & Ginseng Corp.

While legislation means that plain packaging is an increasing prerequisite for many tobacco packs, certain Asian markets still allow brands to reflect their identity through their packaging. more

Features

South Korea’s leading tobacco company has met success in new overseas markets beyond its traditional markets in the Middle East, Central Asia, and Russia. more

News


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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