RSS

KT International SA

Bulgaria Leafs

Photo courtesy of Bulgartabac Holding AD

When Bulgaria’s State Tobacco Monopoly crumbled, its successors faced potentially hard times. But the country’s tobacco industry managed a magnificent recovery thanks to invigorated marketing and a strong drive to expand beyond the Iron Curtain. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

Read more