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Murdoch McBride

Teen “Juuling” Crisis, Approval for PMI’s IQOS, and Other Products Draw on Agency Resources more

Features

Recent media reports suggest the possibility of a renewed interest in rolling your own cigarettes. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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