According to some research by noted groups it’s not all doom and gloom and bans and plain packaging out there for the industry ...
Infinti Research released a tobacco report noting that e-cigarettes are 95% safer than regular cigarettes. In the same report, they conclude that anti-tobacco ads are “fairly” effective. According to the US CDC, its 2012 “Tips from Former Smokers” anti-smoking campaign, which consisted of both television and print ads, resulted in more than 1.6 billion smokers attempting to quit. Out of this, over 100,000 succeeded. And, although tobacco smoking rates are going down in America and most European countries, China, Russia, and the Czech Republic are currently the countries with the highest per-capita annual cigarette consumption rates.
Research and Markets announced its “APAC E-Cigarette and Vaporizer, Device, and Aftermarket 2016-2025” report valuing the Asia Pacific e-cigarette market at $840.3 million, which is a very small percentage of the global e-cigarette totals. The group also issued its “APAC E-Liquid Market 2016-2025” report which likewise values the Asia Pacific e-liquid market currently at a meager $291.83 million share of the global totals.
According to an IMARC report, cigarettes account for nearly 90% of global tobacco sales value. The global cigarette market today had total revenues of US$816 billion in 2016, representing a compound annual growth rate of 7% during the period 2009-2016. Factors driving the improved revenues include a continuous increase in cigarette prices and the increasing popularity of premium products. Another major factor driving growth is the rising consumption of cigarettes in developing countries. Although there has been a slight decline in the prevalence of smoking in China and other highly populated developing countries such as India, raw population growth has been continuously driving the number of smokers in these regions.
Ken Research’s “Tobacco Company Profile - The China National Tobacco Corporation (CNTC)” of course concludes that CNTC is the world’s largest producer of tobacco products with domestic and export sales totaling 2.6 trillion pieces in 2015. CNTC, the state-owned manufacturer of tobacco products and enjoys a virtual monopoly in China, accounts for roughly 30% of the world’s total consumption of cigarettes, and is the world’s largest manufacturer of tobacco products measured by revenues. CNTC, with headquarters in Beijing, employs 510,000 people. CNTC market gets 98.7% of its overall sales volume from domestic sales and outside of China to Chinese consumers abroad.
Market Research Future says the global e-cigarette market is projected to reach US$25 billion by 2021, which is a compound annual growth rate of more than 25% from 2016 to 2021. North America accounts for more than 45% of this market, the world’s largest. The Asia Pacific markets are expected to grow at the highest compound annual growth rate over this period, albeit from a much lower base
Research and Markets issued its “Global Smoking Tobacco Market Analysis and Forecast 2016-2022” saying the global smokeless tobacco market accounted for $17.45 billion in 2015. The smokeless tobacco market is anticipated to grow due to growing smoking bans and awareness associated with cigarette consumption.