The Great Wall Cigar Factory held its sixth cigar festival on November 5-8 in Shifang which is located Sichuan province in China’s Northwest. Cultivating cigar tobacco for more than 400 years now, Shifang is known as the “Hometown of China Cigars.”
Six hundred persons attended the cigar culture event in person, and in attendance were the ambassadors to China from Cuba and the Dominican Republic.
To celebrate the coming Chinese New Year (Year of the “Ox”), Great Wall introduced two limited edition cigars Great Wall Chinese Zodiac Limited Edition Year of the Ox and Great Wall Collector’s Edition Year of the Ox.
Alibaba Group launched a blockchain traceability system develop jointed with Great Wall Cigars which will enable consumers to obtain specific information on the products including each step of cigar production from tobacco leaf to finished product by scanning the ID mark.
The organizers said the event was broadcast live to 10,000 virtual participants in 100 cities throughout China. It was also carried live on social media for. On site participants attended four days of cigar culture and lifestyle which included visits to Shifang cigar town, the cigar museum, cigar lovers forum, cigar blending competition, slow pipe smoking competition, and of course the evening cigar party.