Roy Weisberger, business partner of Rom Soriano, inventor of the self-igniting cigarette.
Rom Soriano is a young Israeli who invented something that sounds just as crazy as it sounds intriguing: the self-igniting cigarette. But how does it work? And is it scalable for mass production? Tobacco Asia’s Thomas Schmid talks to Soriano’s business partner, Roy Weisberger.
Link to Tobacco Asia Podcast #14
The Tobacco Asia podcast is hosted by Thomas Schmid, contributing editor at Tobacco Asia magazine, and brought to you in conjunction with Business Insights, the new digital platform of Messe Dortmund and their InterTabac/InterSupply events, the world’s leading and largest tobacco exhibitions.