Republic Tobacco, a global leader in all-natural rolling papers and premium accessories for the roll-your-own (RYO) and make-your-own (MYO) markets, rebranded itself as Republic Brands to propel its brand portfolio and introduce new product offerings to address the rapidly growing RYO/MYO market.
With the new name comes a new vision for the next 50 years. To fulfill this new vision, Republic Brands will leverage its global production footprint that upholds ISO 9001, 14001, and 45001 and GMP standards of sustainability, ethics, and environmental responsibility to meet rising demand for cones, rolling papers, rollers, injectors, accessories, and more. Thanks to Republic Brands’ dedicated sales and service staff, the company is rapidly expanding into omnichannel retailing, while maximizing existing channels to bring the strongest brands in the world into the hands, hearts, and minds of consumers flocking into the alternative RYO/MYO space.
“The creation of Republic Brands represents a massive opportunity for our multinational company that has built its reputation as a trusted manufacturer and developer of sustainably sourced products,” said Don Levin, chairman and founder of Republic Brands. “We’re on the vanguard of the next era in the roll-your-own category building on our core portfolio and our high-growth brands such as OCB®, JOB®, TOP®, Abadie®, JOKER® and E-Z Wider®.”
Consumers appreciate being able to take a moment to enjoy the little things in life, which is what rolling your own is all about,” said newly-appointed president and chief marketing officer Paul Marobella. “The historic shift in market dynamics we are now experiencing in the United States and beyond opens valuable growth opportunities and the ability to connect with consumers in new ways.”
Most recently the chairman and c.e.o. of Havas North America, Marobella brings decades of executive experience guiding growth for large enterprises and consulting with 21st century marketing leaders in data-driven growth for iconic brands such as Coca-Cola, Adidas, Progressive, Jim Beam, and more.