Sponsored Content
The market for heated tobacco products (HTPs) is continuously growing. In 2022, more than 130 billion HTP sticks were sold worldwide, and this figure is expected to reach 300bn sticks by 2027, as major players continue to launch new products and introduce their solutions to new markets. This is the case in Asia for example, with several countries following the footsteps of Japan and South Korea. However, behind this exciting opportunity we see that every country remains unique -presenting different dynamics and levers to stimulate consumer adoption.
This is why SWM’s Reduced Risk Products (RRP) team made its mission to help and facilitate the transition of our industry towards smoke-free alternatives. With over 10 years’ experience in HTP systems, coupled with a deep market understanding, and an expertise in designing and manufacturing HTP components, we became a trustful and strategic partner for our customers in their journey to launch their own HTP product.
Our approach follows a 4-step process: Discovery, proof of concept validation, industrialization, and preparation of next portfolio extension.
As you plan to pursue your growth beyond combustible, let us guide you towards the successful launch of your future HTP product.
Ready to make the leap?
HTP is a highly protected and patented market - some major players’ dispute having made the headline on several occasions. Therefore, choosing the right components and/or getting authorized access to the patented ones can appear complicated. Here again we can help. Together with our network of partners we can guide you to select the relevant options for your markets, specific challenges, and ambitions.
Looking for the best recipe for the consumables?
Our leading expertise in aerosol generating materials (Tobacco and Botanicals), in paper-based wrapping and filtering solutions and our partnership with device specialists make the optimal recipe for success.
Still thinking about it?
Read our white paper introducing considerations, newcomers to HTP should keep in to build a successful business case- from initial choices about the heating device or system, consumable (stick-like or other format), and tobacco blend to decisions about branding and manufacturing. Download our guide:
Contact us
Interested to know more? Contact Bruno Stefani, Product Manager HTP, bstefani@swmintl.com | www.swmintl.com