EU
Japan Tobacco International (JTI) has launched a range of alternative products, available from 20 May 2020 when the menthol ban will be implemented.
The company said the products consist of “distinctive tobacco blends and product and pack innovations”.
The New Dual range is available in Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual, and Benson & Hedges New Dual packs, and provides adult smokers a “new distinctive tobacco blend in a unique dual pack” which now includes two sections of 10 cigarettes.
The same New Dual blend is also available in Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green, and Mayfair New Green. In addition, the new Sovereign Dual range also contains a new “Flow Tech” center hole in the filter, which “provides further product differentiation within the market”.
Stephane Berset, JTI’s marketing vice president, said: “The upcoming menthol and capsule cigarette ban will mean that adult smokers will be looking for a range of new alternatives.