Imperial Introduces Davidoff Freeze

ASIA

Imperial Tobacco’s Davidoff cigarettes are making a foray into the “crushball” flavor capsule sector with the introduction of the Davidoff Freeze at this year’s TWFA WE.

Aimed specifically at the Asian market, focusing on more than 10 key markets in the region, the Davidoff Freeze delivers an intense menthol taste and a “lip-tingling sensation” from its filter. The initial launch will take place at Singapore’s Changi Airport and Hong Kong International Airport, with other markets coming online soon after.