US
Juul is currently one of the hottest e-cigarettes on the market, representing 27% of dollar market share of the total e-cigarette category for the four weeks that ended Sept. 9, according to Nielsen data provided by Juul Labs.
For Juul Labs c.e.o., Tyler Goldman, having so much demand that supply struggles to keep up may sound like a start-up’s dream, but not when you’re trying to give people a reason to switch from another product. The company’s goal is to switch cigarette users and to do that, Juul needs to have enough products to satisfy users’ nicotine cravings, he said.
“To achieve our mission, we really need to make sure that we have enough pods per device, and if we’re not getting enough devices out into the marketplace, it means we’re not giving people the option to switch to Juul.” Juul’s retail presence is in every state nationwide, with strongest representation being along the coasts and the Midwest.
According to Goldman, Juul Labs produces 20 million products each month, including devices and cartridges, but the pace has strained the company’s supply chain. While some continue to rave about Juul, others have complained the quality has worsened. The company recognizes Juul’s issues and has worked to fix them, starting from stopping growing its footprint. It has also invested in improving the machinery that makes devices and pods.