UKRAINE
JUUL Labs enters Ukraine, making the country the company’s 14th international market.
Ivan Darkov, general manager of JUUL Labs for Ukraine and the CIS, said, “We will be represented in Ukraine by the original American product. The Cigar House Fortuna will become our distribution partner. We will be represented in the six largest cities of the country – Kiev, Odessa, Lviv, Kharkiv, Dnipro, and Zaporizhia. We plan to enter 1,000 retail outlets.”
Darkov also said that the company intends to oblige each outlet to sign a contract with the distribution partner that it will identify every customer who buys the product.
“If an outlet does not comply with the demand, the company will stop supplying its products. We do not plan to go on Facebook, Instagram, as these channels are aimed at popularizing the product mainly among young people, and also sell products through other online sales channels,” he said.
According to Darkov, the company has no official representation in Ukraine, nor plans to open its own production.