US
Juul Labs announced in early June 2018 that they will be releasing an educational advertising campaign meant to inform the public about smokeless tobacco and warn teenagers about the dangers of underage vaping.
This program is the first step in a three-year, US$30 million community engagement plan with the intention of combating underage use of their product. Part of the ad reads, “JUUL is for adult smokers. If you don’t smoke or vape, don’t start.”