JAPAN
Japan Tobacco Inc.(JTI) announced the nationwide launch of 15 limited edition packages from Mevius in late March 2018.
Soft packs, boxes, and 100’s boxes of Mevius, Mevius Lights, Mevius Super Lights, Mevius Extra Lights, and Mevius One will be available in selected retail stores in a limited quantity.
Mevius’s popularity has been the main driver behind its leading position in terms of market share for the last 30 years. The latest limited edition of the Mevius branding is designed to be uplifting and enlightening, encouraging consumers to embrace new horizons. The features of the new limited edition packages reflect the cherry blossom season, reminiscent of the beauty of the Japanese cherry blossom (sakura).
JTI has also announced that seven existing products from the Mevius Mode, Mevius Impact, and Mevius Style Plus ranges will be integrated into the Mevius Gold brand series. As a result, new names and package designs will be introduced in mid-March 2018. Mevius Gold features a special blend that gives a richer and smoother flavor than that of the regular Mevius series and uses JTI’s innovative LSS technology to reduce the cigarette smoke smell.