Japan Tobacco Inc. (JT) has launched its Ploom Tech device and three types of Mevius for Ploom Tech tailor-made tobacco capsules at dedicated “Ploom Shops” in the Tokyo metropolitan area from June 29 and will move to certain tobacco stores from July 10.
Through its innovative and proprietary “tobacco vapor technology”, Ploom Tech allows consumers to enjoy tobacco vapor without combusting tobacco leaves or heating them directly. It has been received well from consumers since its launch at certain stores in Fukuoka city and nationwide via a specialized Ploom online shop in March 2016.
Now, as the first step towards further expansion of its sales areas, it will be launched gradually at “Ploom Shops” and certain tobacco stores in the Tokyo metropolitan area. For the purchase of Ploom Tech starter kit in those stores, online reservations will be required in advance, while the tobacco capsules will be available without reservations. From July 10, Ploom Tech will be launched at nearly 100 tobacco stores in Tokyo.