Japan
Japan Tobacco Inc. (JT) has announced the nationwide launch of three new products from Mevius in late August.
Since the name change from Mild Seven to Mevius, JT has been developing Mevius Premium Menthol products featuring its “100% natural menthol”1 proposition. The Mevius Premium Menthol line offers consumers pure refreshing sensation delivered by 100% natural menthol, while “Mevius Premium Menthol Option”2 and “Mevius Premium Menthol Option Yellow”3 lines allow consumers to enjoy flavored menthol, by crushing the aroma-changing capsule. All of these products so far have been very well received by its consumers.
To meet diversified needs of adult smokers, JT is launching three new Mevius Premium Menthol Option Red products with a new aroma-changing capsule developed by JT. Before crushing the capsule consumers will enjoy pure refreshing coolness through 100% natural menthol, which is unique to all Mevius Premium Menthol lines. The capsule itself activates a new “fresh” sensation which consumers have never experienced before.
The packaging features the streamline motif of Mevius with red light emitting from the capsule emblem, which represents the mix of pure natural menthol refreshment and new “fresh” aroma sensation.