JAPAN
Japan Tobacco Inc. (JTI) announced that it will be relaunching two existing Mevius Mode Style Plus products, introducing new names and package designs. These renewed products will be called Mevius Style Plus 6 100’s Slim and Mevius Style Plus One 100’s Slim and will be rolled out nationwide in mid- September.
The renewed series will feature strong blend tobacco, a blend exclusive to Mevius Style Plus offering consumers a richer taste than that of the regular Mevius series, as well as a super slim long size, allowing consumers to enjoy the deeper and stronger taste for longer.
Mevius is Japan’s best-selling cigarette brand with the highest market share.