JAPAN
Japan Tobacco Inc. (JT) announced the nationwide launch of its Natural American Spirit Agate to be in late July 2019.
Created in 1982 in Santa Fe, New Mexico, Natural American Spirit is well received around the world as it pursues an original taste of tobacco from “100% additive-free tobacco leaf.”
“To create new ways of enjoying the original taste of tobacco leaves, we blended late harvested and fully ripened leaves which were aged in the sun and the earth,” said Takashi Araki, vice president of the marketing group product & brand division. “Consumers will be able to enjoy the strong flavor of late harvested and fully ripened leaves with the authentic aroma and enriched taste. At the same time, the features of Natural American Spirit stay the same, for instance, “densely packed tobacco leaves (+ over 25%).”