JAPAN
Japan Tobacco Inc. will launch two new Camel products nationwide this June – Camel Lights Box and Camel Menthol Lights Box.
Camel Lights Box, the 6mg tar product, offers a balanced tobacco taste with a subtle nutty flavor, one of the original features of the Camel brand. The 5mg tar product, Camel Menthol Lights Box, has a strong and clear menthol taste. These two new products will offer a satisfying flavor, keeping to the brand’s traditional taste, and are priced at JPY380 per packet.
The Camel brand was first launched in Japan in 1952 and has continued to enjoy solid consumer response. Currently, it is available in more than 100 markets worldwide and its global sales volume was ranked sixth in 2016.