Cruiser Chew is a new product from Gotlandssnus made for the EU. Since Swedish Snus is illegal in the EU, many manufacturers are making products using Swedish manufacturing methods in the way they would make Swedish Snus, but selling them as “chewing tobacco”.
When it comes to Cruiser Chew, the tobacco comes in cardboard boxes and is kept in a humidity- and temperature-controlled environment. It’s then moistened and cut using a “guillotine cutter”. Then it’s stored in barrels for a few weeks for fermentation to occur. The tobacco is then pasteurized by being heated with water and salt. Then the ingredients are added and the tobacco is emptied into barrels with airtight lids. It is stored in those barrels until it’s ready to be packaged. The tobacco is wrapped in chewable paper and packed in cans.
Cruiser Chew is different from traditional chewing tobacco and should be used in a different way, not like chewing gum. Instead, it’s placed under the upper or lower lip and if one one desires some nicotine and flavor, gently chew on the tobacco oncee or twice and put it back under the lip.
There are two product flavors: Cruiser Chew Classic, a traditional tobacco flavor with notes of bergamot and citrus, and Cruiser Chew Melon, with its characteristic taste of melon and hints of pear.