US
E-cigarette company Juul has published proof that some adult smokers may be using the device to wean themselves off regular cigarettes.
The study’s lead author and a psychologist at the Scotland-based research consulting firm CSUR, Christopher Russell, said he believes study results show that Juul can be used to quit smoking.
This new study, commissioned by Juul and published this March in the Harm Reduction Journal, suggests that a sizeable chunk of its adult customers spent at least a month without a traditional cigarette. The study also suggests that Juul’s mint and mango flavors, which the company voluntarily pulled from stores (along with its other sweet and fruity options) last fall in response to concerns about youth use, are more strongly tied to cutting back on smoking than its tobacco flavor.