KOREA
China Tobacco is launching its new HNB device, Mok, in the Korean market.
China Tobacco says Mok is smaller, lighter, and more portable than competitors such as Philip Morris’ IQOS, British American Tobacco’s Glo, and KT&G’s Lil. The sticks, which are called Coo, are said to contain a high density of tobacco leaves providing a rich flavor and aroma on par with conventional cigarettes. They are also longer and thicker than other HNB sticks on the market.
In addition, China Tobacco has also opened a dedicated store in a high-end shopping district of Seoul.