CANADA
Canada’s federal government has passed the Tobacco and Vaping Products Act, which will allow e-cigarette companies to advertise publically.
Royal assent was given on May 23 to the legislation. Under the new legislation, companies can legally advertise e-cigarettes on whatever medium they want, with some restrictions: advertisements cannot contain people, animals, information on health benefits, or any flavors typically popular with children and youth.
However, the Canadian Cancer Society says it will continue fighting for higher restrictions. “We don’t want to see any type of advertising for these products,” said Donna Pasiechnik, a representative for the Society. “We would like to see at least as strict as tobacco and cannabis advertising will be.”