Japan
Japan Tobacco Inc. has announced the launch of two new products, Pianissimo Precia Temore 6 and Pianissimo Precia Temore One. The first ever non-menthol products from Pianissimo will be sold exclusively in Tokyo, Aichi, and Toyama Prefectures as of late July 2015.
With a product lineup that offers flavors, aromas, functions, and designs that satisfy a variety of tastes, Pianissimo is popular with a wide range of consumers. Now, for it to be enjoyed by even more smokers, JT is launching the first non-menthol products under the brand.
Pianissimo Precia Temore 6 and Pianissimo Precia Temore One are super slim products, whose every detail, from aroma to packaging, has been given the utmost attention. A capsule is built into the filter, allowing consumers to enjoy two sensations with one cigarette. Before the capsule is crushed, a smooth and full sensation can be enjoyed. Crushing the capsule brings out the rich, graceful aroma that spreads out over the palate. LSS technologies have also been incorporated to reduce the smoke smell.
The packages feature a warm base color that matches the flavors of the products and the gold accessories common to the Precia series. A number of other embellishments have been added, resulting in a distinctly elegant look. Moreover, these are easy-to-carry thin packs that are only possible with super-
slim size cigarettes.
The company is committed to continually improving the quality of its products and services to better satisfy consumers, including the launch of Pianissimo Precia Temore 6 and Pianissimo Precia Temore One.