TA-16i2-Pianissimo
Pianissimo
Japan
Japan Tobacco Inc. (JT) has announced new designs and renewed smoking experience of nine Pianissimo products. They will be rolled out nationwide from mid-May 2016.
Pianissimo has been popular among many consumers who appreciate it’s the individual taste, aroma, and design of the brand. Now, to increase brand loyalty of Pianissimo and to satisfy consumers further JT is upgrading combinations of the package and stick design, and the aroma and taste of the nine Pianissimo products along with each individual characteristics.
Pianissimo Aria Menthol will have more sophisticated and refined cigarette paper design. Two Pianissimo Precia Series products will have more gorgeous package. Three Pianissimo Icene Series products will have sharper flavor and aroma with a bold red and black bicolor design package. Three Pianissimo Aromatic Series products will feature smoother, gentle flavor and aroma; the packages given a more graceful look.