US
R.J. Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc., a member of the British American Tobacco Group, recently announced that it is expanding its innovative Modern Oral portfolio with VELO, a line of tobacco leaf-free and spit-free nicotine pouches.
VELO reflects an understanding of the evolving preferences of today’s adult tobacco consumer (ATC) and their expectations for a range of options to suit their modern lifestyles.
Consisting of high-quality ingredients, VELO addresses key ATC preferences for choice, convenience, and consideration, while providing a flavorful and enjoyable experience. VELO is a tobacco-derived nicotine product that comes in the form of nicotine pouches. It contains no tobacco leaf or other tobacco plant matter apart from the nicotine extracted from the tobacco plant.
Unlike traditional moist tobacco products that require spitting, the product is hassle-free and can be used by ATCs anytime, anywhere.
VELO is a step forward for RJRVC’s Modern Oral product offerings. The company now has a portfolio that provides ATCs with alternatives to traditional tobacco through enjoyable product formats and experiences.
RJRVC’s expansion of VELO, along with the continued expansion of its nicotine lozenge, REVEL, underscores the company’s commitment to developing products that complement modern adult tobacco consumer dynamics, their changing preferences, and their demands for product choice. The Modern Oral category is showing significant growth and VELO is poised to continue the momentum.
As part of RJRVC’s expansion, VELO will be available in more than 70,000 outlets over the next few months, initially offered in mint and citrus flavors, and 2mg and 4mg nicotine.