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Borgwaldt Flavors

Just like most sectors in the tobacco industry, flavor suppliers feel the pinch. While pressure for continuous competitiveness and cost-efficiency is mounting, turnovers are plummeting. Yet the number of ongoing projects is increasing. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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