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China Tobacco Hunan Industrial
The Emerging Millennial Market in China
As the new generation of Chinese consumers born in the 1990s emerges as a leading force of consumption in China, an important marketing focus for brands is on how to win favor from this group. more
Marketing 101
There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?
