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experimental marketing

Major merchants resort to various “singular tricks,” such as adopting “experiential marketing” and setting up offline experience stores, which are the main means for major brands to attract the attention of consumers. Read more

Features


From the Associate editor

Regulating by science,
not prejudice

Everyone can agree that regulations should be in place to control e-cigarettes. But, shouldn’t these regulations be based on new scientific findings more than old prejudice?

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