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Coupled with poor rainfall patterns which have seen up to half of the population of Malawians in need of food aid, the country’s major forex earner, tobacco, the country’s biggest export crop is now facing a tough time on the auction floors. more

Leaf

Leaf


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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