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Heimat

Swiss manufacturer Heimat has developed a new product combining tobacco with low-tétrahydrocannabinol cannabis. Swiss supermarket Coop is selling tobacco and hemp cigarettes across its 2,400 outlets. more

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From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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