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As the new generation of Chinese consumers born in the 1990s emerges as a leading force of consumption in China, an important marketing focus for brands is on how to win favor from this group. more

Features

Honeyrose Products Limited announces the launch of their new brand, Legacy By Honeyrose London, for Kuwait and GCC territories. more

Products


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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