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marketing

Major merchants resort to various “singular tricks,” such as adopting “experiential marketing” and setting up offline experience stores, which are the main means for major brands to attract the attention of consumers. Read more

Features

Imperial Brands stemmed the decline in cigarette sales volumes in the second half of this year by focusing on key brands and controlling price hikes. Read more

Products

As the new generation of Chinese consumers born in the 1990s emerges as a leading force of consumption in China, an important marketing focus for brands is on how to win favor from this group. Read more

Features

China Tobacco Jiangxi Industrial Co., Ltd. – operator of the tobacco industry in east China’s Jiangxi Province – strives to make its leading cigarette brand, Jinsheng, more competitive by significantly improving appearance, flavor and marketability. Read more

Features

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AnsonLu Getty Images/iStockphoto

Cigarette marketing methods in China are undergoing a “reverse transformation” to a pattern of "promotion from the consumption, retail, and commercial sectors to the manufacturing sector." Read more

Features

The Flue-Cured Tobacco Cooperative Stabilization Corporation has embarked on a rebranding mission that has made the tobacco industry aware of its new identity. Read more

Features


From the Associate editor

Regulating by science,
not prejudice

Everyone can agree that regulations should be in place to control e-cigarettes. But, shouldn’t these regulations be based on new scientific findings more than old prejudice?

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