marketing
China: Innovative Offline Choices - Experience and Collection Stores
Major merchants resort to various “singular tricks,” such as adopting “experiential marketing” and setting up offline experience stores, which are the main means for major brands to attract the attention of consumers. Read more
Imperial Slows Cigs Sales Slump
Imperial Brands stemmed the decline in cigarette sales volumes in the second half of this year by focusing on key brands and controlling price hikes. Read more
The Emerging Millennial Market in China
As the new generation of Chinese consumers born in the 1990s emerges as a leading force of consumption in China, an important marketing focus for brands is on how to win favor from this group. Read more
Profile: China Tobacco Jiangxi Industrial Striving to be More Competitive
China Tobacco Jiangxi Industrial Co., Ltd. – operator of the tobacco industry in east China’s Jiangxi Province – strives to make its leading cigarette brand, Jinsheng, more competitive by significantly improving appearance, flavor and marketability. Read more
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China’s 'Reverse Transformation' Marketing Method
Cigarette marketing methods in China are undergoing a “reverse transformation” to a pattern of "promotion from the consumption, retail, and commercial sectors to the manufacturing sector." Read more
US Tobacco Cooperative: A New Identity with an Emphasis on Marketing
The Flue-Cured Tobacco Cooperative Stabilization Corporation has embarked on a rebranding mission that has made the tobacco industry aware of its new identity. Read more
Sustainability and Innovation
Two seemingly juxtaposed concepts, ensuring continuity of what already exits and introducing what doesn’t but should. Could the tobacco industry do both?
