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Mevius

Japan Tobacco Inc. has announced the nationwide launch of 15 “Look Up to the Sky” limited edition packages from Mevius. more

Products

Japan Tobacco Inc. upgrades 16 standard Mevius products in new design in June 2016 across Japan as part of the brand’s third anniversary celebration. more

Products


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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