RSS

MRTP

A Lot of Smoke over MRTPs?

Image courtesy of British American Tobacco

As the industry continues writhing to appease anti-tobacco lobbyists, national regulators, and health authorities alike on all fronts, MRTPs (modified risk tobacco products) may offer at least partial respite – or do they? more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

Read more