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Nicos Gleoudis Kavex

Kavex: Supplying the World from Thessaloniki

Image courtesy of Nicos Gleoudis Kavex S.A.

Having managed to survive the economic upheaval that gripped Greece in recent years and saw the demise of many local tobacco merchants, Nicos Gleoudis Kavex S.A. has emerged as a stronger entity, selling its products on four continents. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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