After slower sales of its IQOS product, Philip Morris International is trying on a new strategy to appeal to more conservative smokers in Japan who aren’t willingly exchanging their cigarettes for high-tech gadgets. more


Philip Morris International is reportedly planning new investments in Russia, according to Alexander Zhukov, first deputy speaker of the State Duma. more


Japan Tobacco International has slashed the prices on its heated tobacco products after a similar move by rival Philip Morris, signaling increased competition in Japan’s market for alternative cigarettes. more


Philip Morris International reported that IQOS is now in cities in some 38 countries and that its success outside the United States has been continuing apace but data from Asia indicates that IQOS sales have plateaued in Japan. more


Philip Morris International is reportedly planning to launch iQOS in India, according to Reuters. more


Things are stirring at the multinationals as they’re gearing up to lead consumers into an era where smoke-free next-generation products will (perhaps) replace combustibles for good. But is it a realistic goal? more


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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