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Santa Cruz do Sul

Santa Cruz do Sul the Brazilian Tobacco Capital

Photo courtesy Souza Cruz

With its gross per capita income 2.5 times larger than the entire state of Rio Grande do Sul, even those who are not huge fans of cigars and cigarettes are celebrating the tobacco industry in Santa Cruz do Sul. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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