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Shanghai Tobacco Group

As the new generation of Chinese consumers born in the 1990s emerges as a leading force of consumption in China, an important marketing focus for brands is on how to win favor from this group. more

Features

Niche cigarette products have turned out to be powerful weapons for China’s tobacco industry in their efforts to revive cigarette sales and reverse an unprecedented sales slump last year. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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