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    Murat Sen Getty Images/iStockphoto

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    Electronic cigarette isolated on white with spare cartridges.

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    Christian Coombes Getty Images/iStockphoto

    537614615

    RDA with twisted coil on top of a ohm meter


From the Associate editor

Sustainability and Innovation

Two seemingly juxtaposed concepts, ensuring continuity of what already exits and introducing what doesn’t but should. Could the tobacco industry do both?

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