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tea

As the Chinese market evolves, two trends have become very clear: one is the upgrading of consumption, and the other is the rationalization of high-end consumption. Read more

Features

As the new generation of Chinese consumers born in the 1990s emerges as a leading force of consumption in China, an important marketing focus for brands is on how to win favor from this group. Read more

Features


From the Associate editor

Regulating by science,
not prejudice

Everyone can agree that regulations should be in place to control e-cigarettes. But, shouldn’t these regulations be based on new scientific findings more than old prejudice?

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