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Vinataba

2015 was a good year for the Vietnam National Tobacco Corporation. Illicit cigarette trade has dropped by 30% while growth in domestic market consumption has led to Vinataba increasing its domestic production as well as market share. more

Features


From the Associate editor

Marketing 101

There is no industry more regulated than the tobacco industry, and this extends to its marketing. But, do basic marketing concepts differ much between tobacco and any other product?

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